KFC - Zinger Double Down

When you really believe in something you start seeing it everywhere.
So, to launch the new KFC Zinger Double Down under the Believe In Chicken platform we used psychological techniques to alter the state of the nation.
‘Doubliminal’ messaging was implemented, conditioning the public into a state of seeing Zinger Double Downs in any double objects.
Running on TV, OOH, Social, Audio & Guerrilla.